Print Production & Printing Services: NPM | Northern Production Management
Direct Mail
Lights4Fun
As part of the client's seasonal marketing campaign they decided to mail their customers with specific Christmas themed offers. It was important the item was compliant to Royal Mail specifications whilst also having strong creative standout when dropping through the letterbox. It needed to contain specific product information, pricing, images and contact details within a sealed one piece mailer format.
The print solution
We created a one piece format which created standout yet benefited from plenty of sales area when opened out. It was a cost effective mailing, produced in-line; printed, personalised, folded and glued in one operation. It was mailed out to be delivered to coincide with the start of the Christmas rush and fulfilled all the requirements of the client and delivery service.
“Timing was of the essence with this mailing and NPM pulled out all the stops to ensure it hit the tight deadlines.”
